Caleb Biggurs · Social Strategy & Content Direction

01 · About Me

Hey,
I'm Caleb.

I'm a social media strategist and content director based in Dallas. I currently lead social content for The Potter's House Dallas, where I run strategy, creative direction, social content, and editing across all social platforms.

In my first year I grew the TPH Instagram by over 85K followers, took the TikTok from a brand-new account to 20K in 90 days, and put more than 10 posts past a million views. I've published over 1,000 pieces of content. I know exactly what gets built, what gets scrolled past, and why.

Before that, I co-founded a music marketing agency where I was named a Future Texas Business Legend by the Texas Business Hall of Fame for my work. I took that platform from an idea to a full production house, generating over $15K in artist sales, growing our audience by over 10K across platforms, and pulling in millions of views. I hold an MBA in Marketing from TCU and have led brand campaigns across multiple industries.

1K+ Pieces of Content Shipped

100K+ Followers Grown Across Clients

30M+ Views Generated

02 · Selected Work

What I've
Actually Done.

Start a Project →

Managed Reach

7M+

Followers Across Platforms Managed

Monthly Volume

12M+

Views Generated Per Month

Launch From Zero

0 → 20K

TikTok Built in 90 Days

Viral Hits

10+

Posts Past 1M Views

The Potter's House Dallas

Social Media Manager & Content Director

Lead social strategy and content direction for one of the country's largest churches. Grew IG by 85K in year one. Built TikTok from zero to 20K in 90 days. Pushed 10+ posts past 1M views across 1,000+ pieces of content shipped.

See @tphdallas on Instagram →

Modara

Launch Campaign & Founder Series

Camera operator and editor on Modara's launch campaign. Modara is a next-generation AI booking platform built for barbers, stylists, tattoo artists, and nail techs. I ran cam on the brand shoot, captured the founder testimonial series end-to-end, and cut the full spot suite. 30s, 15s, and 6s.

15s Cut 6s Cut Founder Testimonial I Founder Testimonial II

03 · What I Do

Strategy.
Content.
Audience Growth.

01 · Strategy

Social Strategy & Direction

I start with the data. What's already working, where engagement is concentrated, and which audiences you can actually reach. From there I write a 90-day plan: content pillars, posting cadence per platform, and a creative direction that holds it together. By the time we shoot, every post has a job. Bookings, follows, or brand. And a way to measure whether it did it.

02 · Production

Content Capture & Editing

On-site shoots, edited in-house. I run the camera, write the hooks, and cut each piece to the pacing the platform rewards. Short-form vertical for Reels and TikTok. Carousel storytelling for the grid. Story sequences that actually move someone toward a booking. The first three seconds of every post gets treated like the whole thing depends on it. Because it does.

03 · Growth

Audience Growth & Distribution

Posting is the easy part. Distribution is the work. Hashtag research grouped by reach tier so we're not competing in the wrong pool. Collab posts with creators in your space. Story funnels that route attention into your booking link. A weekly read on what's actually driving new follows versus just engaging the people who already know you. Anything that isn't growing the account gets replaced.

04 · Brand

Profile & Creative Direction

The first impression has to land in three seconds. Profile picture, bio, highlight covers, pinned posts, link-in-bio. I rebuild the front of the page so a stranger immediately understands who you are, who it's for, and how to book. Then I lock the visual system. Color, type, edit style, caption voice. Every post on the grid reads as the same brand instead of three different ones.

04 · Process

Simple.
Collaborative.
No Surprises.

Discovery

We get on a call. I learn the business, the audience, and what success actually looks like. Bookings, leads, growth, brand. Not templates. A real conversation.

Strategy & Brief

I put together a clear social plan. Content pillars, cadence, platforms, KPIs, creative direction. You sign off before we shoot a single frame.

Capture & Ship

We shoot, edit, and post on cadence. You're in the loop the whole way, with weekly previews and built-in feedback so nothing ever lands as a surprise.

Measure & Iterate

Monthly recap on what worked, what didn't, and what we're doubling down on next. The point isn't to post. It's to grow.

05 · Contact

Got an Account
You Want to Grow?

I'm taking on a small group of outside clients right now. Beauty, lifestyle, and creator brands welcome. If you're serious about social and want a real partner in the work, let's talk.

📞

Call or Text

214.477.5978 · Fastest reply

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Send an Email

cbiggfilms@gmail.com

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